In this conversation, Brandon Gustafson discusses the urgent need for more memory care homes in the senior living industry, highlighting the increasing prevalence of Alzheimer's and dementia. He emphasizes the unique challenges and opportunities within the memory care sector, including the importance of quality care and the potential for everyday individuals to enter this field. The discussion also covers market demand, the 5% rule for assessing need, and the mission-driven nature of providing memory care services.

Chapters

00:00 The Growing Need for Memory Care Homes

04:29 Understanding the Demand and Opportunity

09:01 Market Analysis and the 5% Rule

11:16 Quality and Safety in Memory Care Facilities

13:37 The Financial Aspects of Memory Care

16:33 How to Get Started in Memory Care

20:06 Implementing a Proven System for Success

21:49 The Mission Behind Memory Care

24:49 Taking Action and Making an Impact

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